Social Sciences

Student entrepreneur uses cognitive science principles to build fashion startup

March 16, 2026

Yasmine Baker, a student in the Berkeley Accelerator & Startup Incubator in Cognitive Science (BASICS) program, is turning her love of Moroccan culture and her understanding of cognitive science principles into a blossoming fashion brand.

Baker is the founder of Ethnic Imprint, a clothing brand that offers Moroccan-inspired garments rooted in traditional craftsmanship. Baker works directly with skilled artisans in Morocco, where every piece is handcrafted...

What do parasitic worms and wages have in common? More than you think

March 25, 2026

Carol Nekesa doesn’t know if she was ever infected by parasitic worms. But it’s likely, she says, since most kids in her community had them. “It was just a normal part of childhood,” she says.

Carol grew up in the 1980s in a rural village in Kenya’s Busia County. Like many regions in Sub-Saharan Africa at the time, Busia lacked the infrastructure for clean water and modern sanitation, leading to the pervasive spread of infectious diseases.

Parents feared deadly outbreaks like malaria and cholera, often unaware of the slower, hidden damage caused by intestinal worms. The...

Psychology professor explains how youth use Roblox to cope with ICE raids

March 6, 2026

People process immigration raids in so many different ways. For some children and young adults, the online gaming platform Roblox is their way of making sense of these events and participating in the national discourse, according to Psychology Professor Giovanni Ramos.

They do this by role-playing Immigration Customs Enforcement (ICE) officers conducting raids and community members protesting them. Clips of these reenactments appeared on TikTok, prompting a Roblox spokesperson to tell the Associated Press it’s a violation of Roblox’s community...

ASUC president discusses campus advocacy and priorities for her final months at Cal

March 23, 2026

As she nears graduation, ASUC President Abigail Verino is focused on ensuring that her advocacy for UC Berkeley’s most vulnerable groups remains a permanent fixture of student life.

Verino, an Ethnic Studies and Legal Studies double major, has spent her time as ASUC president expanding student-facing systems — from securing over $100,000 for multicultural student organizations to advocating for the basic needs of undocumented students. As she moves forward with her education and career, Verino hopes to apply a critical Ethnic Studies lens to...

Psychology Professor creates strengths-based framework addressing Black youth suicide

March 26, 2026

Over the past two decades, suicide rates among Black adolescents have risen 144% — the largest of any racial group, according to UC Berkeley Psychology Professor Jasmin Brooks Stephens. While most research on youth suicide focuses on factors that put youth at risk, Stephens’ work emphasizes strengths, community and hope as powerful tools to protect mental health.

Published recently in Psychological Trauma: Theory, Research, Practice, Stephens’ paper — “...

Social Sciences in the News: African American Studies Chair Ula Taylor in BET

March 23, 2026

African American Studies Chair Ula Taylor was featured in an op-ed for Black Entertainment Television (BET) titled "She Started It. She'll End It."

On March 11, 2026, Pastor Jamal Harrison Bryant stood at a podium inside the National Press Club and declared victory. The yearlong "Target Fast" he had led from his Atlanta megachurch was officially over, he said. He had met with the company’s new CEO. Progress had been made. Time to move on.

Within hours,...

Political Science study reveals how Americans decide who counts as a person of color

March 20, 2026

The term “person of color” has grown increasingly common in American public life. A new Berkeley Political Science paper, “Who Counts as a ‘Person of Color’? The Roles of Ancestry, Phenotype, Self-Identification and Other Factors” seeks to answer what the term actually means to the public, and more specifically, how Americans decide who falls under that label.

UC Berkeley Political Science Ph.D. student William Halm conducted a survey experiment to determine which characteristics matter most in classifying someone as a person of color....

UC Berkeley faculty weigh Chavez allegations and support student center renaming

March 19, 2026

For decades, Cesar Chavez has been honored at UC Berkeley as a symbol of resistance, dignity and Latinx political power. Now, new sexual abuse allegations are prompting faculty to reexamine that legacy and to ask what happens when a movement's hero becomes an apparent source of harm.

In response, Berkeley Social Sciences and ...

Social Sciences in the News: Economics Professor Emmanuel Saez in San Francisco Chronicle

March 18, 2026

Economics Professor Emmanuel Saez was featured in an article titled "Progressives love him. Billionaires hate him. Can a Berkeley professor pass California's wealth tax?" in San Francisco Chronicle.

Emmanuel Saez doesn’t look like a political provocateur. Tall and lean, with graying temples and rectangular eyeglasses, the UC Berkeley economics professor favors V-neck sweaters, drives a 2009 Honda Fit and speaks so softly in his French accent that colleagues lean in to...