Even in the face of overwhelming evidence, false narratives can be incredibly sticky. Many people insist that the earth is flat, that childhood vaccines cause autism, or that climate change is a hoax, despite ample scientific evidence to the contrary.
“Stories are very powerful,” said Timothy Tangherlini, a UC Berkeley professor in the Department of Scandinavian and the School of Information. “We’re much more comfortable with hearing stories that confirm our beliefs than ones that challenge them.”
Tangherlini sees narratives like these, and the many other conspiracies that are rife in today’s internet culture, as a type of modern-day folklore. As a computational folklorist, he uses AI tools to study how social media networks have accelerated the spread of conspiracies and false beliefs, and what, if anything, we can do to slow them down.
Following an election cycle dominated by conspiracies and hoaxes — from elites controlling the path of hurricanes, to 20 million missing votes for Kamala Harris and immigrants eating people’s pets — Tangherlini’s work is more relevant than ever. Berkeley News spoke with Tangherlini about why conspiratorial thinking has flourished in recent years and how we might spread stories of inclusion and truth that are powerful enough to stem the tide of false belief.