In her book, UC Berkeley sociology professor Marion Fourcade investigates what our dependence on ratings and rankings means for the future of individuality and society. Have you ever hailed a ride from an unrated Uber driver? Dined at a zero-star restaurant? Made a pricey online order from the lowest-rated Amazon vendor?
Likely not. That's because rating systems have overhauled the way we travel, eat and shop. Born from the early days of e-commerce on sites like eBay, ratings help weed out scammers and lend some semblance of order to a fast-changing online marketplace.
But there...