It is widely believed that receptive listening, or demonstrating openness to someone’s point of view, is key to political persuasion.
But a new study co-led by UC Berkeley Political Science Professor David Broockman suggests that signalling receptiveness during a persuasive conversation may not be as important as previously thought.
The study, titled “Listen for a change? A longitudinal field experiment on listening’s potential to enhance persuasion,” was published in Proceedings of the National Academy of Sciences (PNAS)...