Social Sciences in the News: Psychology Professor Fei Xu in KQED

January 26, 2026

Psychology Professor Fei Xu was featured in an article titled "Steer Clear of AI Companion Toys for Kids, Another Advocacy Group Warns" in KQED.

Three voice-activated, AI-powered toys tested by Common Sense Media researchers raised concerns that they were designed to engineer emotional attachment with young children and collect private data, according to the nonprofit’s report released Thursday.

The warning is the latest in a string from consumer advocates about the risks posed to children by artificial intelligence, including in the form of toys like stuffed animals or brightly colored plastic robots that act as chatbots, conversing and telling stories to children.

“Some of the new AI toys react contingently to young children,” wrote UC Berkeley professor Fei Xu, who directs the Berkeley Early Learning Lab. “That is, when a child says something, the AI toy says something back; if a child waves at the AI toy, it moves. This kind of social contingency is known to be very important for early social, emotional and language development. This raises the potential issue of young children being emotionally attached to these AI toys. More research is urgently needed to study this systematically.”

Read the full story in KQED