Re: email newsletter

From: Aron Roberts <aron_at_socrates.berkeley.edu>
Date: Tue, 24 Oct 2006 12:05:32 -0700

In the message "[Webnet] email newsletter", dated 2006-10-24,
alphelps_at_berkeley.edu wrote:

>I am sending out an html email newsletter/invite with images.
>Does anyone know about sending out html with a text version
>through email for those whose email can't read html? Also
>how to deal with Calnet, as it seems to filter out images...

   What you're describing may be the "multipart/alternative" MIME
type, a standard way to accommodate both HTML and plain text versions
of your newsletter - or any other body content - in a single email
message. A couple of introductory articles:

   "Send Your Email Marketing Messages as Multipart/Alternative"
   http://email.about.com/cs/marketingtips/qt/et051003.htm

   "Sending HTML and Plain Text E-Mail Simultaneously"
   http://www.wilsonweb.com/wmt5/html-email-multi.htm
   (mentions a couple of bulk email tools which are said to do this well)

   If you're using a web-based tool for generating and/or sending your
email newsletter, check with your tool provider to see if they can
accommodate this, or look for recommendations for another who can.

   If you're doing this via a program or script, by searching on
"multipart/alternative" in a search engine like Google, you can also
find articles with tips on generating these messages using various
languages, such as Java
<http://www.jguru.com/faq/view.jsp?EID=132654> and Ruby
<http://blog.caboo.se/articles/2006/02/19/how-to-send-multipart-alternative-e-mail-with-inline-attachments>.

   Finally:

   "When in Doubt, Send Plain Text Email, Not Fancy HTML"
   http://email.about.com/cs/netiquettetips/qt/et070103.htm

Aron Roberts
Information Services and Technology
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Received on Tue Oct 24 2006 - 12:07:07 PDT

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