Re: Ad support on UC sites

No, no, not at all, I enjoy having my teeth kicked in when I express my
fondest hopes and dreams for my former profession and in fact have come
to expect it. Hope you feel all better now!

Marie

On Dec 6, 2005, at 5:12 PM, <rusty@grunt.berkeley.edu> wrote:

> He's correct. The ads in a newspaper aren't just paying for the
> paper, ink, presses, and the salaries of the people who typeset and
> put the newspaper together; they're also paying the salaries of the
> editors and reporters.
>
> Of course the newspapers would like its readers to believe that
> there's a separation between the ad revenue and the reporters and
> editors but it would be naive to believe that. It seems rather self
> evident to me that the news media reports on what the public wants to
> read and hear about, as opposed to what really affects our lives,
> simply because it's the right thing to do as a business decision.
> People would rather read about pulling the tubes from Terry Schaivo,
> the Scott Peterson trial, the OJ Simpson trial, ad nauseum, rather
> than how our representatives are discussing deregulating the
> electrical industry, because the latter is boring and it's not clear
> how what they're discussing will affect our lives. Bored readers will
> shift to another paper that reports on the juicy exciting stuff. So
> the "responsible" paper would go out of business, which would prove
> the point that from a business sense they were being irresponsible.
>
> The point being that we can't blame the newspapers, because they're a
> business and doing what a business needs to do to survive and prosper.
> It's the readers who are to blame.
>
> Sorry for the rant; this is a pet peeve of mine.
>
> Cc: To Webnet <webnet-list@berkeley.edu>
> From: "E. Marie Robertson" <marie@ls.berkeley.edu>
> Subject: Re: [Webnet] Ad support on UC sites
> Date: Tue, 6 Dec 2005 16:48:33 -0800
> To: Scot Hacker <shacker@berkeley.edu>
>
> Ah, but I don't think that's a correct assumption he's making.
> Journalism itself is NOT ad-funded in the "real world," it's the
> medium of dissemination that is ad-funded.
>
E. Marie Robertson
Web Project Manager
LSCR
510-508-5331

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Received on Tue Dec 6 17:16:56 2005