Webcasts of SIMS Courses for Campus Staff

Dear Webnet Members,

The e-Berkeley Program Office and Educational Technology Services are
sponsoring the <http://webcast.berkeley.edu/>Webcast of two campus courses
offered by the School of Information Management and Systems:

         Search Engines: Technology, Society, and Business - SIMS 141

         XML Foundations - SIMS 290A-1

These courses are being webcast to make it convenient for campus staff who
are responsible for creating web sites and applications to learn about
using XML and search engine technologies. Detailed descriptions of these
courses are listed below. The Webcasts of the lecture can be viewed at
<http://webcast.berkeley.edu/courses/index.php>http://webcast.berkeley.edu/courses/index.php
the day after the lecture is held and will remain available for viewing
throughout the semester. To watch the streaming video of these lectures,
you will need to use the RealMedia player on your computer. If this
software is not already installed, you can download it for free at
<http://www.real.com/>http://www.real.com/

If you would like e-Berkeley and Educational Technology Services to sponsor
the Webcast of other campus courses in the future, please send me your
recommendations that you think would be helpful to campus web developers. I
can be reached by e-mail at
<mailto:conhaim@berkeley.edu>conhaim@berkeley.edu or telephone at 643-2255.

Sincerely,

Jon Conhaim
e-Berkeley Program

  SIMS 141: Search Engines: Technology, Society, and Business
Course Website
<http://www.sims.berkeley.edu/courses/is141/f05/>http://www.sims.berkeley.edu/courses/is141/f05/

Course Description
The World Wide Web brings much of the world's knowledge into the reach of
nearly everyone with a computer and an internet connection. The
availability of huge quantities of information at our fingertips is
transforming government, business, and many other aspects of society.

For most people, Web search engines (such as Google and Yahoo) are
technologies which have enormous influence on how people find and think
about information. They are the gateways, (or some might argue, gate
keepers) to this vast sea of information. With the rising importance of
search engines come new legal, business, and policy questions and
considerations.

This course will examine these issues via a series of lectures from experts
in academia and industry. Students will first gain an understanding of the
basics of how search engines work, and then explore how search engine
design impacts business and culture. Topics include search advertising and
auctions, search and privacy, search ranking, internationalization,
anti-spam efforts, local search, peer-to-peer search, and search of blogs
and online communities.

XML Foundations
SIMS 290A-1
Course Website
<http://rosetta.sims.berkeley.edu:8085/sylvia/f05/view/?course=290A-1&view=complete>http://rosetta.sims.berkeley.edu:8085/sylvia/f05/view/?course=290A-1&view=complete

Course Description
XML, with its ability to define formal structural and semantic definitions
for metadata and models, is the key enabling technology for information
services and document-centric business models that use the Internet and its
family of protocols. This course introduces XML syntax, styles and
transformations, and schema languages. It balances conceptual topics with
practical skills for designing and implementing conceptual models as XML
schemas.

Much of the material in this course was formerly part of Document
Engineering, which is taught in the Spring semester; XML Foundations is now
a pre-requisite. Making XML Foundations a separate course allows students
who want to learn XML to do so without taking Document Engineering. In
addition, teaching XML separately from Document Engineering enables that
class to dig deeper into conceptual modeling and model-based applications.

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Received on Mon Aug 29 14:26:26 2005