From: Mimi Mugler (mmugler@uclink4.berkeley.edu)
Date: Fri Oct 18 2002 - 10:40:11 PDT
FYI. (Sorry for duplication for people already on BayCHI East Bay list.)
Mimi
>X-Sender: (Unverified)
>Date: Thu, 17 Oct 2002 22:50:24 -0700
>Reply-To: Rashmi Sinha <rsinha@BAYCHI.ORG>
>Sender: "ACM SIGCHI BayCHI SF Bay Area - East Bay (Announcements)"
> <BAYCHI-EAST@ACM.ORG>
>From: Rashmi Sinha <rsinha@BAYCHI.ORG>
>Subject: Talk on Information Architecture on November 1st
>Comments: To: guir@ACM.ORG, BAYCHI-ANNOUNCEMENTS@ACM.ORG
>To: BAYCHI-EAST@ACM.ORG
>
> November East Bay BOF Event
>
> Information Architecture and Strategy
>
> Peter Morville
>
> 306 Soda Hall, HP Auditorium
> UC Berkeley Campus
> 7 p.m., Friday, November 1st
>
>Abstract: As knowledge management and e-business strengthen their footholds
>in the corporate world, the ways that companies structure, organize and
>manage information are becoming intricately interwoven with overall
>corporate strategy, culture and image. To be successful in this
>environment, organizations need to ensure that their strategic plans are
>developed with an eye to both the opportunities and obstacles posed by
>their information architecture.
>
>During this session, you'll learn:
>
>* why you can't simply adopt best practices and copy your competitors
>* how the labels and categories on your web site and intranet embody
>corporate decisions about your company's identity and strategic direction
>* how to integrate taxonomies and controlled vocabularies with automated
>classification, content management and search engine technologies to create
>powerful, adaptive solutions
>* how to leverage your organization's information architecture to achieve
>an invisible competitive advantage.
>
>Speaker Bio:
>Peter Morville is President and Founder of Semantic Studios, a leading
>information architecture and strategy consultancy. Since 1994, he has
>played a major role in shaping the modern practice of information
>architecture design.
>
>Peter is co-author (with Louis Rosenfeld) of the best-selling book on the
>subject, Information Architecture for the World Wide Web. As Chief
>Executive Officer of Argus Associates (1994-2001), Peter helped build one
>of the world's most respected information architecture firms, serving
>clients such as AT&T, Barron's, HP, IBM, L.L.Bean, Microsoft, Procter &
>Gamble, Vanguard and the Weather Channel.
>
>He holds an advanced degree in library and information science from the
>University of Michigan's School of Information, where he now teaches a
>popular graduate course in information architecture. An internationally
>distinguished speaker, Peter provides keynotes and seminars on such topics
>as user experience, knowledge management, business strategy and findability.
>
>Peter's work has been featured in numerous publications including Business
>Week, Fortune, MSNBC and the Wall Street Journal.
>
>More information about Soda Hall:
>Soda Hall (the COmputer Science Building) is at the corner of Hearst and
>LeRoy. It is a large green tiled building with arches. Enter building from
>Hearst Ave. esplanade. For directions go to:
>http://bmrc.berkeley.edu/courseware/cs160/fall00/directions.html#soda
>
>Dinner Plans: Email me at rsinha@baychi.org if you are interested in going
>out for dinner.
>
>East Bay BOF is part of BayCHI organization. For more information and
>updates about events, go to http://www.baychi.org/bof/east/. In case of
>questions / comments, email rsinha@baychi.org
-- ********************************** Mimi Mugler Programmer/Analyst IST-WSS, UC Berkeley mmugler@uclink.berkeley.edu 510.642.6157 ----------------------------------------------------------------------- The following was automatically added to this message by the list server:Webnet information is available at <URL:http://webnet.berkeley.edu/>.
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