Using the UC Seal in letterhead and online

 

Use of the UC Seal is a complex issue and one that potentially possesses serious legal ramifications; you can find a thorough examination of these issues at the Office of Marketing and Managing Trademarks website. There are ways in which our customers have traditionally used the UC Seal and the UC Seal font that may no longer be considered appropriate.

The University's basic rules are:

• There are two seals which may be used: the Unofficial Seal and the Berkeley Seal.
• Even though its use is permitted, the Berkeley Chancellor has discontinued the use of the Unofficial Seal for Campus purposes.
• This means at Cal you can be authorized to use the Berkeley Seal (see examples below).
• Such use is restricted to official University business within the scope of an individual's employment. All other uses of the Berkeley Seal by faculty and staff are prohibited.
• Although the Seal itself may not be altered, departments may use the Berkeley Seal in conjunction with the name of their college, school or department appearing alongside the seal as in a letterhead.
• Use of the Berkeley Seal on websites is restricted to official department websites and it may not be used on personal websites. LSCR recommends against use of the Seal on any web page that is not specifically regarding official University policy.

 

  

 

The campus now also offers EPS versions of the seals from Identity Resources.

EPS files can be easily inserted into a word document by using Insert > Picture > From File. The logo will need to be resized.

The primary use of the Seal is as letterhead for official stationary. Many of our customers have been using the UC Seal font (only available on Macs with operating systems prior to OS X). However, the use of this font for letterhead creation is discouraged. The Office of Marketing and Managing of Trademarks wants everyone to use the new Berkeley Seal on all letterhead.